Consultants can help launch your business and save you money, but vet them thoroughly beforehand by Omar Sacirbey Zeina Frayha and Terry Saad, the wife and husband team behind HerbaFi Wellness in Silver Spring, Maryland, were newbies to the marijuana industry but did have business backgrounds. He came from finance. She came from marketing. Before receiving a license, the couple figured they knew enough to put together a winning proposal to open a dispensary in what’s expected to be one of the largest medical marijuana markets on the East Coast. Applying for the license ended up being the easy part.